Noble Life

On the Road with Noble Outfitters: Coolhorse

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In this week’s episode of “On the Road with Noble Outfitters” we visited Coolhorse in Amarillo, Texas, a family-owned farm and feed store.

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“On the Road with Noble Outfitters” host and Noble Outfitters CEO Dan Costa introduced us to Coolhorse founders and owners Matt & Missy Harris. But before we’ve heard the story of their compny, Dan wanted to look around the store. General manager Stacey Hubbard has been with Coolhorse for 16 years and she knows the store inside and out. We’ve seen saddles, new and used, catering to all riders, regardless if their interest is in is ranching or roping. Stacy also showed us an amazing and colorful inventory of ropes.

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We talked about the Noble Outfitters True Flex Roping Glove, a revolutionary glove with a tighter fit that moves with your fingers. It’s a favorite amongst the ropers crowd since it’s thin enough that you can feel the rope, but sturdy enough to protects your hand from rope burn. We also talked about the patented Noble Outfitters Wave Fork, famous for its replaceable tines. When one tine breaks, you don’t have to throw the whole fork away or replace the head, you simply replace one tine! However, Stacey noticed that at Coolhorse they don’t have that many people coming back looking for Wave Fork parts – they are almost impossible to break!

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After Dan toured the store, he chatted with the owners Matt & Missy Harris. They shared the history of the store, how in 1989 they put together a business proposal and bought a small feed store – Foust Feed & Supply. Their beginnings were humble and the pair shared all the hardships they had to go through. Piece by piece, bit by bit, they put together a second and third location, started selling trailers and finally in 2000 they added the online portion of their business and changed their name to Coolhorse. Now they have customers all over the world!

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We talked to Noble Child of Tomorrow, 10-year-old Tryce Johnson. He grew up in a horse riding family and in his spare time he likes to rope, tie goats and calves, or helping dad with cattle. Finally, Missy Harris shared a Santa Fe Soup Recipe. The recipe is very dear to her heart and she and Dan talked about many ways how her family is customizing their soup to their liking. Get the recipe HERE and watch the full episode of On the Road with Noble Outfitters below.

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