Noble Life

On the Road with Noble Outfitters: Horsetown

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In this week’s episode of “On the Road with Noble Outfitters,” we visited Horsetown in Locust Grove, Georgia.

“On the Road with Noble Outfitters” host and Noble Outfitters CEO Dan Costa welcomed us into the large store with the help of his furry friends. After a grumpy bear (who clearly didn’t have his coffee yet) it was all smiles and hugs from the four co-owners. We were introduced to mom & owner, Rosemarie Meier, her daughter and son-in-law Karen and Kevin Polland, and her son Terry Meier. Horsetown is a family owned and operated store and after you meet the owners, you’ll feel like they are your family. Dan even described walking to Horsetown is like walking into someone’s home!

Rosie and her late husband Otto Meier founded Horsetown some forty years ago after moving to the United States from Switzerland, Otto was a classically trained chef and after some years he decided he wanted to do something else. They came up with a little store selling horse tack and the rest is history. Since Dan is also a chef with over 25 years of experience, he and Rosie had a lot in common and they talked about hard work and work ethics, especially important for small business owners like the Meiers.

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Finally, Rosie and the family took us around the store. People spend hours in their store thanks to their amazing hospitality and it’s their goal to call customers by their first name. If you are ever in the area, experience the ambiance (or the twelve thousand pairs of boots in stock) yourself at one of their three locations – in addition to Locust Grove; there is a Horsetown in Marietta and Snellville.

The Noble Child of Tomorrow was a pint-sized roper and barrel racer Jace Harrison. Dan talked to him about how Jace wants to be a rodeo competitor or a bull rider when he grows up. Finally, for his hard work and determination to succeed Dan awarded Jace with a brand new crisp $100 bill to start saving money for the future.

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Finally, Rosie presented the Recipe of the Week – her Famous Potato Salad. It’s her mother’s recipe and Rosie brought it with herself all the way from Switzerland. Do you want to know what’s the secret to her delicious salad? Get the recipe HERE.

If you are ever in the area, come visit Horsetown and feel their famous hospitality. Happy trails!

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